Key summary
This website collects data that you provide directly to us, for example when submitting an enquiry or subscribing to one of our mailing lists. If you choose to subscribe to one of our mailing lists, we will use your information to send you the information you have requested.
We also collect certain information automatically through cookies and similar technologies used on our websites. Depending on your cookie preferences, this information may include cookie identifiers, ip address, device and browser information, website usage information and interactions with our websites. We use this information to operate, secure, maintain and improve our websites, understand how they are used and support our marketing activities. Please refer to our Cookie Policy for further information.
This notice explains what data we process, why we process it, the legal basis for doing so, and your rights.
About this notice
This website ("our site") is operated by a member of the Premier Foods group of companies, the ultimate holding company of which is Premier Foods plc (registered in England and Wales with company number 05160050 and registered address Premier House, Centrium Business Park, Griffiths Way, St. Albans, Hertfordshire, AL1 2RE, United Kingdom).
We are the “controller” under data protection legislation of the personal data we collect described in this notice (the "Privacy Notice"). We ask that you read this Privacy Notice carefully as it contains important information about our processing of your personal data and your rights.
How to contact us
If you have any questions about this Privacy Notice, how we handle your personal data, or if you wish to exercise any of your data protection rights, please contact our Data Privacy Team, as follows:
By post: Premier House, Centrium Park, Griffiths Way, St Albans, AL1 2RE
By email: privacy@premierfoods.co.uk
Changes to the Privacy Notice
We may change this Privacy Notice from time to time. You should check this Privacy Notice occasionally to ensure you are aware of the most recent version that will apply each time you access our site.
What personal data do we collect and why?
Personal data provided by you
- This can fall into a number of categories, depending on your use of our website, as follows:
- Contact details such as salutation, name, address, email and telephone number;
- job occupation;
- marketing and communications data, including your preferences in receiving marketing and your communication preferences;
- Technical and online identifiers, including cookie identifiers, IP addresses, device and browser information, localisation preferences and information about how you interact with and use our websites.
Special category personal data provided by you
We do not collect any special categories of personal data about you. This means we do not collect information such as your health, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric data or information concerning your sex life or sexual orientation.
Personal data about other individuals
If you provide us with personal data relating to someone else, you must ensure that you have their permission to do so and that they have been informed of this Privacy Notice.
What are the lawful bases on which we may process your personal data?
Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the context in which we collect it.
In most cases, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you;
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; or
- Where we need to comply with a legal or regulatory obligation.
If we ask you to provide personal data to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal data is mandatory or not (as well as of the possible consequences if you do not provide your personal data).
If you have questions or need further information concerning the legal basis on which we collect and use your personal data , please contact us using the details in the ‘how to contact us’ section.
Purposes for which we use your personal data
We have set out below, a description of all the ways we plan to use various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
|
Purpose/ Use |
Type of data |
Legal basis |
|
To operate and improve our website (excluding Merchant Gourmet) |
Cookie data only |
Necessary for our legitimate interests (to operate and improve our website) Consent (where required for optional cookies) |
|
To operate, secure, maintain and improve the Merchant Gourmet website, administer user preferences, analyse website performance and effectiveness, and manage cookie preferences.
|
Cookie identifiers, IP address, online identifiers, device and browser information, website usage and interaction data, localisation preferences and similar technical information collected through cookies and related technologies.
|
Legitimate interests (to operate, secure, maintain and improve our website and online services) for strictly necessary cookies and related processing. Consent for analytics, advertising, personalisation and other non-essential cookies where required.
|
|
To respond to enquiries or complaints submitted via our online forms or chat bots |
Contact information (e.g. name, address, email address, telephone number) and any other information you include in your enquiry |
Necessary for our legitimate interests (to respond to enquiries and manage our relationship with you) |
|
To process a purchase made through our website, including payment, delivery, customer service and handling complaints |
Salutation, first name, last name, email address |
Performance of a contract with you. Necessary for our legitimate interests (to recover debts due) |
|
To send you email subscriptions or investor alerts that you sign up for |
Name, occupation, email address and marketing and communications preferences |
Consent (you may withdraw this at any time) |
|
To administer competitions, including entry management, winner selection, prize fulfilment and related communications |
Contact information and any other information requested as part of the competition entry Please refer to the competition terms and conditions on the website hosting the competition for further information |
Consent (where required for competition entry) Performance of a contract with you (where processing is necessary to administer the competition) Legitimate interests (to operate competitions and engage users) |
|
To provide you with information, products or services that you request from us or which we feel may interest you |
Contact information and marketing and communications preferences |
Necessary for our legitimate interests (to grow our business and inform marketing strategy) |
|
To manage our relationship with you, including notifying you about changes to our contract or services or asking you to provide us with feedback |
Contact information and marketing and communications preferences |
Performance of a contract with you Necessary for our legitimate interests (to keep our records updated and manage our relationship with you) Necessary to comply with a legal obligation |
Who will have access to your personal data?
We may share your personal data with third parties where required by law, where it is necessary to administer our working relationship with you or where we have a legitimate interest in doing so.
We may share your personal data with:
- Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
- Our group companies;
- Auditors, accountants and financial organisations
- Insurers, solicitors, professional advisers and consultants;
- Survey and research organisations;professional bodies.
Like any business, we may use third party service providers to operate our website, customer service management, or product sales / payment processing functions. Some of these service providers will process your data as part of the services they offer to us. We take steps to ensure that our service providers treat your data in accordance with the law; only use it in accordance with our contract with them; and keep it secure. Service providers we use include (but are not limited to), those listed below:
|
Service Provider |
Reason for data processing |
|
Adare International |
Processing recipe book purchases and distribution. |
|
AWS Cloud Services |
Cloud computing services provider. |
|
CPM International Group |
Customer services intermediary & webform provider. |
|
Equiniti |
Shareholder administration and communications. |
|
Investis |
Providing investor alerts. |
|
Kinsey PR T/A Cirkle |
Brand and Food Service email communications. |
|
Klaviyo |
We use Klaviyo to manage email marketing communications and newsletter subscriptions. Where you choose to receive marketing communications from Merchant Gourmet, Klaviyo will process your contact details, marketing preferences and information about your interactions with our emails and website in order to deliver communications, measure effectiveness and improve our marketing activities. |
|
WP Engine |
Website hosting administration. |
|
Rouge |
Website maintenance and support. |
|
Shopify |
Merchant Gourmet Merchant Gourmet's website is hosted and operated using the Shopify platform. Shopify provides website hosting, content delivery, security, website functionality, localisation features, cookie and consent management functionality and related technical services that are necessary for the operation of the website. Depending on how you interact with the website, Shopify may process certain technical information including IP address, device information, browser information, cookie identifiers and website usage data. Bero and McDougall’s Shopify provides the e-commerce platform on the Be-Ro and McDougall’s websites to enable us to receive consumer orders for recipe books, process payment and to enable email order confirmation and despatch notices to be sent to the consumers, regarding their order. Shopify are the payment provider for Be-Ro and McDougall’s recipe book purchases. If you visit our Be-Ro or McDougall’s website and click “Buy now” or “Purchase here” you will be redirected to a payment website page hosted by Shopify and, Shopify will collect your personal data submitted with your recipe book order (including your bank details), to process your payment and will be, the “controller” for the purpose of Data Protection Laws. Please make yourself aware of Shopify’s Privacy Policy before placing an order for a recipe book: |
We also use analytics, advertising and marketing technology providers to help us understand how our websites are used, measure marketing effectiveness and improve user experience. Further details are provided in our Cookie Policy.
We may share your personal data with other third parties, for example in the context of a possible sale or restructuring of the business. We may also need to share your personal data with a regulator or the police or to otherwise comply with the law. In cases where data sharing involves transferring your personal data outside the UK or EEA to a country that has not been deemed to provide an adequate level of protection, we will implement appropriate contractual safeguards approved by the Information Commissioner’s Office (ICO) to ensure that your data remains adequately protected.
How we keep your data secure
We have implemented appropriate technical and organisational measures in order to protect your personal data against accidental or unlawful destruction, accidental loss or alteration, unauthorised disclosure or access and any other unlawful forms of processing. We aim to ensure that the level of security and the measures adopted to protect your personal data are appropriate for the risks presented by the nature and use of your personal data. We follow recognised industry practices for protecting our it environment and physical facilities.
When will we delete your data?
The table below provides details about how long we will hold your data.
|
Data we process |
How long this will be held for |
|
Cookies/ Analytics data |
Cookie and analytics data is retained for the periods specified in our Cookie Policy, which vary depending on the cookie concerned.
|
|
Information from enquiry forms |
Until the enquiry has been completed and no further responses are received, and for a period of up to 1 year after. |
|
Complaints data |
For a period of up to 6 years from date of last contact. If you have an existing complaint on file, the new complaint may be added to other information that we hold about you as a customer. |
|
Order details |
When you place an order, we’ll keep the personal data you give us for up to 7 years so we can comply with our legal and contractual obligations. |
|
Subscription |
Until you tell us that you no longer wish to receive the subscription or marketing material. |
Your rights
If you wish to access, correct, update or request deletion of your personal data, you can do so at any time by contacting us using the details in the ‘How to contact us’ section.
- In addition, you can object to processing of your personal data, ask us to restrict processing of your personal data or request portability of your personal data. You can exercise these rights by contacting us using the contact details under the ‘How to contact us’ section.
- You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” link in the marketing e-mails we send you.
- Similarly, if we have collected and processed your personal data on the basis of your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal data conducted in reliance on lawful processing grounds other than consent.
We respond to all requests we receive in accordance with applicable data protection laws.
Prior to making a request we recommend you take into consideration the potential consequences of the request. For example, an objection to processing or withdrawal of consent could, impact our ability to investigate and respond to you on an issue you've raised, remove your participation in a promotion or competition, or mean we’re unable to send you a prize.
Complaints to the regulator
If you do not think that we have processed your data in accordance with this Privacy Notice, you should let us know as soon as possible. You also have the right to complain to the ICO. Information about how to do this is available on their website at www.ico.org.uk.
